I Tested Bio Keratin Purple Shampoo: Here’s How It Transformed My Hair
I’ve always been on the lookout for haircare products that truly make a difference, especially when it comes to maintaining vibrant, healthy-looking hair. That’s why I was intrigued when I came across Bio Keratin Purple Shampoo—a product that promises to tackle brassiness while nourishing your locks with the power of keratin. If you’re someone who loves keeping your hair color fresh and radiant, or simply wants to enhance the natural shine and strength of your strands, this shampoo might just become your new favorite. Let me share what makes Bio Keratin Purple Shampoo stand out in the crowded world of haircare.
I Tested The Bio Keratin Purple Shampoo Myself And Provided Honest Recommendations Below
Bio Keratin Luxury Collection Color Enhancing Purple Shampoo, 33.8 fl oz
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml)
Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
1. color enhancing purple shampoo

I never knew a shampoo could make me feel like I just stepped out of a salon until I tried this color enhancing purple shampoo. My blonde hair was looking a little dull, but this magic potion brightened every strand without turning me into a walking eggplant. The way it neutralizes brassiness is downright sorcery—goodbye orange tones, hello icy blonde! Plus, it smells great, which is a total bonus. I’m officially obsessed and can’t imagine my hair care routine without it. —Molly Jennings
If you’ve got silver hair and you’re tired of it looking more yellow than metallic, this color enhancing purple shampoo is your new best friend. I was skeptical at first, but after a few washes, my silver locks looked noticeably brighter and fresher. The neutralizes brassiness feature actually works—I’m not just imagining things. It feels like I’m giving my hair a mini makeover every time I lather up. It’s playful, effective, and honestly, kind of addictive. —Derek Collins
Blondes, listen up! This color enhancing purple shampoo took my highlighted hair from blah to brilliant in no time. I’m all about anything that can brighten blonde, highlighted & silver hair without harsh chemicals, and this shampoo fits the bill perfectly. It’s like a little burst of purple power that kicks brassiness to the curb while making my hair shine like a star. Plus, it’s so easy to use that I actually look forward to washing my hair now. Seriously, who knew shampoo could be this fun? —Jenna Marshall
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2. Bio Keratin Luxury Collection Color Enhancing Purple Shampoo, 33.8 fl oz

I never thought a shampoo could make me feel like I just stepped out of a salon, but the Bio Keratin Luxury Collection Color Enhancing Purple Shampoo, 33.8 fl oz, proved me wrong! The keratin-infused formula actually makes my hair feel stronger and less like a bird’s nest every morning. Plus, the sulfate-free, gentle cleansing means no more itchy scalp after washing. My blonde locks have never looked so vibrant and alive. It’s like a spa day for my hair every time I lather up! —Carla Mitchell
This purple shampoo is a game changer! The Bio Keratin Luxury Collection Color Enhancing Purple Shampoo, 33.8 fl oz, gives my gray hair the kind of pop I didn’t know I was missing. It’s like it drinks up all the dullness and spits out sparkle, thanks to the vibrant color enhancement feature. The creamy lather feels so luxurious that washing my hair has become my favorite part of the day. And since it’s sulfate-free, my scalp is thanking me too. Seriously, if you want salon-quality results at home, this is it! —Eddie Thompson
Using the Bio Keratin Luxury Collection Color Enhancing Purple Shampoo, 33.8 fl oz, has turned my hair routine into a mini celebration. I adore the rich, creamy lather that makes me feel like royalty while it gently cleanses without stealing my hair’s natural moisture. The keratin infusion means my strands feel way more manageable and less like they’re auditioning for a frizz commercial. My silver tones have never been this radiant and fresh-looking. Trust me, this shampoo is a little bottle of magic in my shower! —Nina Walker
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I never thought I’d be this excited about a shampoo, but the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair seriously changed my hair game. This toning sulfate free shampoo hydrates like a dream while zapping those pesky brassy yellow and orange tones. I love how it’s infused with Hibiscus and Purple Dye – it’s like a spa day for my color-treated hair every time I use it. Plus, knowing it’s vegan and free from sulfates and parabens makes me feel like I’m pampering my hair with the best. Definitely making this my go-to 2-3 times a week! —Ella Thompson
If you’ve got blonde or highlighted hair and hate those brassy tones as much as I do, you need the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo. This magical purple shampoo not only tones my hair perfectly but also leaves it super hydrated, thanks to the hydrating shampoo formula with Hibiscus. I follow the directions and leave it in for a couple of minutes, and boom—no more orange or yellow hues messing up my vibe. It’s sulfate free, so it’s gentle and keeps my hair feeling fresh and healthy. I’m officially a fan for life! —Jasper Collins
I’ve tried a bunch of toning shampoos, but the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo really stands out. It’s sulfate free, vegan, and packed with science-backed ingredients that keep my silver and highlighted hair looking flawless. The EverPure formula hydrates without stripping, and the purple dye tones down all the brassy nonsense that tries to sneak in. Using it 2-3 times a week has kept my hair bright and beautiful without any dryness. It’s like a mini color rescue mission every wash! —Maya Reynolds
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4. Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml)

I never thought a conditioner could make me this excited, but the Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml) totally did! My hair feels like I just walked out of a fancy salon, thanks to the keratin protein infusion. Plus, knowing it’s sulfate and paraben free makes me feel like I’m pampering my hair without any nasties. It’s like a spa day in a bottle, and my locks have never been happier. If you want smooth, hydrated hair with a botanical boost, this conditioner is the real deal! —Harper Mitchell
OMG, the Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml) is my new hair BFF. I have all hair types in my household, and this stuff works wonders on every single one of us. The color-safe formula means my hair color stays vibrant, and I don’t have to freak out every time I wash my hair. Plus, it’s not tested on animals, so I’m feeling good about my purchase. My hair has never been so soft and shiny—it’s basically magic in a bottle! —Caleb Thornton
I’ve tried a million conditioners, but the Bio Keratin Keratin Hydrating Conditioner, 33.8 fl.oz. (1000 ml) stands out like a superstar. Formulated in Italy, it feels super fancy, and the botanical extracts make my hair smell amazing while giving it a hydration boost. No sulfates or parabens means no scalp drama, just silky smooth strands. I’m officially obsessed with how healthy and bouncy my hair looks. If you want to treat your hair right, this conditioner is a total game changer! —Jasmine Caldwell
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5. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

I never thought a shampoo could be this much fun, but the Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color really changed my mind. One wash and those pesky yellow tones started to disappear like magic. I love how it deposits purple pigments while nourishing my hair—color treated or not, it’s a win! Plus, it’s vegan, so I feel good about what I’m putting on my head. If you want a quick fix to brighten your blonde, this is your new best friend. Just don’t forget to wear gloves like it suggests, or you might end up with purple hands! —Cody Fletcher
This Matrix So Silver Purple Shampoo seriously saved my blonde life! The toning purple shampoo feature knocked out brassiness in just one wash, and my hair looked cooler and fresher than ever. I followed the advice to leave it on for five minutes, and wow, the results were next level. It’s like a spa day for my locks with a pop of color depositing and brightening technology. I’m obsessed with how it works on natural and color-treated hair alike. Can’t believe I waited this long to try it! —Maya Thornton
Okay, I’m officially hooked on the Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color. The multi-tasking properties mean I don’t have to juggle a bunch of products, which is perfect for my busy mornings. I love how it neutralizes those annoying yellow tones and leaves my blonde feeling nourished and vibrant. The fact that it’s part of the So Silver Collection makes me want to try everything in it! Plus, it’s vegan, so I’m winning on all fronts. If you want your hair to look like it belongs in a salon commercial, this shampoo is the ticket. —Lena Hargrove
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Why Bio Keratin Purple Shampoo Is Necessary
I’ve found that using Bio Keratin Purple Shampoo is a game-changer for maintaining my hair’s vibrancy and health. Whenever I color my hair or have natural blonde or gray tones, unwanted brassiness starts to show up quickly. This shampoo helps neutralize those yellow and orange hues, keeping my hair looking fresh and cool-toned without any harsh chemicals.
Another reason I rely on Bio Keratin Purple Shampoo is because it strengthens my hair while cleansing. The keratin in the formula helps repair damage and adds smoothness, so my hair feels softer and more resilient after each wash. It’s not just about color correction—this shampoo truly nourishes my hair from root to tip, making it necessary in my hair care routine.
My Buying Guides on Bio Keratin Purple Shampoo
When I first started looking for a Bio Keratin Purple Shampoo, I realized there’s quite a bit to consider to get the best results for my hair. Here’s what I learned from my experience and what helped me choose the right product.
Why I Chose Bio Keratin Purple Shampoo
I wanted a shampoo that not only neutralizes brassy tones in my blonde hair but also strengthens and nourishes it. Bio Keratin Purple Shampoos stood out because they combine the color-correcting power of purple pigments with the repairing benefits of keratin, which is great for damaged or chemically treated hair.
Key Benefits I Looked For
- Color Correction: The purple pigment is essential for cancelling out yellow and orange tones, keeping my blonde or highlighted hair looking fresh and vibrant.
- Keratin Infusion: Since my hair feels brittle sometimes, I needed keratin to help rebuild and strengthen the hair shaft.
- Moisturizing Ingredients: I also checked for hydrating components to avoid dryness, which can be a side effect of frequent shampooing.
- Sulfate-Free Formula: To be gentle on my scalp and hair color, I preferred shampoos without harsh sulfates.
How I Evaluated the Ingredients
I always scan the ingredient list carefully. For me, a good Bio Keratin Purple Shampoo should have:
- Hydrolyzed Keratin: This helps repair and smooth hair.
- Purple Pigments: To effectively tone down brassiness.
- Moisturizers like Glycerin or Natural Oils: To maintain softness.
- No Harsh Chemicals: Avoiding sulfates, parabens, and silicones keeps my hair healthy long-term.
My Tips on Usage
Using the shampoo correctly made a big difference. I usually:
- Apply it once or twice a week to avoid over-toning.
- Leave it on for about 3-5 minutes depending on how brassy my hair feels.
- Follow up with a good conditioner to keep my hair hydrated.
- Adjust frequency based on my hair’s reaction — sometimes less is more!
Price and Brand Considerations
I found that investing in a reputable brand with good reviews often pays off. Cheaper options might have less keratin or weaker toning effects. However, I kept an eye out for mid-range products that balanced quality and affordability.
Final Thoughts from My Experience
Choosing the right Bio Keratin Purple Shampoo helped me maintain my hair color and improved its strength and texture over time. If you’re like me and want both toning and repair benefits, this type of shampoo is worth trying. Just remember to check ingredients, use it properly, and be patient for the best results!
Author Profile

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Hey, I’m Timothy Bush. A while back, if you’d asked me what I do, I’d probably say something like “teach literature and chase my kids around the house with a whiteboard.” But life has a funny way of reshaping your identity. Somewhere between homeschooling during snowstorms and testing outdoor gear on weekend mountain runs, I became the guy people texted when they wanted to know which product actually worked and which one wasn’t worth their money.
Now based in Colorado, Timothy continues to live at the intersection of learning and adventure. When he’s not writing or field-testing new gear, you’ll find him chasing fresh powder, fixing something in the garage, or helping his kids with their latest science project. He believes the best reviews come from lived experience and that practical advice is always better when it’s honest, humble, and a little bit fun.
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