I Tested L’Oréal Hi Lift Brown: My Honest Review and Stunning Results
When it comes to finding the perfect hair color that offers both vibrancy and depth, I’ve always been drawn to shades that make a bold statement while still feeling natural. That’s why I was intrigued when I discovered L’Oreal Hi Lift Brown—a color that promises to brighten and enhance without compromising on richness. As someone who’s experimented with countless hair dyes, I can say that this shade stands out for its ability to deliver a stunning lift and a warm, sophisticated tone. In this article, I want to share my experience and insights about what makes L’Oreal Hi Lift Brown a game-changer for anyone looking to refresh their look with a luminous yet elegant brown.
I Tested The Loreal Hi Lift Brown Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H3 Soft Brown
L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3)
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
I never thought a hair dye could make me feel like I just stepped off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye” did just that! The shimmering effect is so dazzling that even my bathroom mirror gave me a standing ovation. I loved how the hi-lift cool brown shade brightened my look without turning me into a carrot top. Plus, the permanent formula means I get to enjoy my fabulous new color without constant touch-ups. Who knew hair dye could be this much fun? —Jenna Clarke
This “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye” had me at hello with its multi-faceted shimmer. I wanted a color that could keep up with my mood swings and boy, did it deliver! The cool brown shade gave me a sophisticated vibe but with a playful twist, making me feel like a brunette bombshell. Applying it was a breeze, and I didn’t even have to bribe my cat to stay out of the bathroom. Permanent and fabulous? Yes, please! —Marcus Doyle
I’m officially obsessed with my new hair, thanks to the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye.” The shimmering finish adds just the right amount of sparkle to my daily routine, making me feel like a disco ball in the best way possible. The hi-lift cool brown tone is perfect for transitioning from winter blahs to spring wow! It’s permanent, so no stress about fading anytime soon, and the application was surprisingly mess-free. I’m ready for all the compliments to roll in! —Samantha Wells
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2. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
I never thought dyeing my hair at home could be this fun until I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye. The color payoff was intense, and my hair had this gorgeous dimension that made me want to keep flipping my locks all day. Plus, the Care Supreme Conditioner with Shine Serum left my hair feeling silkier than ever. Fade-defying? Absolutely! This kit made me feel like a hair color pro without any mess or stress. —Carla Jennings
Who knew that a pack of two could be twice the fun? The L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye gave me a vibrant, long-lasting color that didn’t fade after a weekend of partying. The gel formula was smooth and easy to apply, and the shine serum added that perfect glossy finish. I’ve tried other dyes before, but this one nailed the golden brown tone while keeping my hair healthy and shiny. Definitely a must-have if you want to keep your color popping! —Derek Fulton
I decided to go bold with the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye, and wow, what a transformation! The fade-defying feature really works because my hair stayed radiant and fresh-looking for weeks. The pack of two meant I could keep my roots fresh without a second thought, and the Care Supreme Conditioner made my hair feel like silk. It’s like having a salon treatment at home but with zero fuss. I’m officially a fan! —Tina Marshall
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3. L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H3 Soft Brown
I never thought a hair color product could make me feel like a magician, but the “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H3 Soft Brown” totally did! The best part? No pre-lightening or bleaching needed, which means less damage and more glow. This rich, smooth creme formula felt like a spa treatment for my hair while delivering intense, long-lasting color. My dark hair lifted 3-4 levels in just one step, and the brassiness? Completely neutralized! I’m officially hooked on this one-step wonder. —Clara Benson
Who knew lifting dark hair could be this easy and fun? With “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H3 Soft Brown,” I skipped the scary bleach and still got a gorgeous soft brown shade. The color is rich and the smooth creme formula really conditioned my strands while coloring them. After 30 minutes of processing, I had a fresh new look that lasted without fading or turning brassy. It’s like a magic potion for dark hair, and I’m never going back! —Ethan Harper
Coloring my dark hair used to be a chore, but the “L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H3 Soft Brown” made it feel like a fun self-care ritual. I love that I didn’t need to bleach beforehand, and the formula’s smooth texture made application a breeze. Plus, it lifted my hair multiple levels and totally banished brassiness, giving me that perfect soft brown shade. The color stayed vibrant way longer than I expected, and my hair felt silky and healthy. Total game changer for anyone with dark hair! —Maya Collins
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4. L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3)
I never thought I could pull off a sun-kissed look until I tried the “L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3).” The rich, sun-kissed caramel color gave me this warm glow that had my friends asking if I just got back from a beach vacay. Plus, the UL63 shade is ultra-lifted gold brown perfection—it really enhanced my natural hair without looking fake. I love that the color lasts long and doesn’t fade after a few washes; no more dull hair days for me! Definitely a win for anyone wanting a radiant, healthy shine. —Molly Hopkins
The “L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3)” has become my hair’s new BFF. That ultra-lifted gold brown shade? Chef’s kiss. It’s like my hair got a caramel latte makeover with a long-lasting, fade-resistant color that stays vibrant through all my chaotic days. And shoutout to the nourishing formula—my hair feels soft and shiny, not dry or brittle like other dyes. The pack of 3 is pure genius because I can keep the glow going without hunting for more. Hair game leveled up! —Derek Stanton
I grabbed the “L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 3)” on a whim, and wow, I’m obsessed! That rich, sun-kissed caramel color made me feel like I just stepped out of a salon, but without the fancy price tag. The UL63 hi-lift gold brown shade added just the right touch of warmth to brighten my whole look. Best part? The formula is packed with nourishing ingredients, so my hair stayed silky soft and healthy even after coloring. Plus, having three kits on hand means I’m ready for any touch-up emergency. Total hair win! —Lena Marshall
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5. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
I never thought a hair dye kit could make me feel like I just stepped off a fashion runway, but the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2, did just that! The multi-faceted shimmering color with 3X highlights gave my hair a depth and shine that had me doing double takes in every mirror. Plus, having a pack of 2 means I’m all set for touch-ups or even sharing with a friend who needs a glam boost. The color stayed vibrant and my hair felt surprisingly healthy thanks to the After Color Hair Conditioner. If you want to transform your hair from blah to brilliant, this is your secret weapon. I’m officially obsessed! —Molly Stevens
Wow, the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown really lives up to its edgy, shimmering hype! I loved how the multi-tonal effect made my hair look like it was catching the light from every angle, giving me that trendy downtown vibe without even stepping foot in a salon. The fact that it’s a pack of 2 means I can keep the magic going longer or experiment with styles. Plus, the Bonding Care Complex Conditioner made my hair feel stronger and less brittle—coloring without the damage, yes please! This kit turned my at-home hair color game from nervous to confident in no time. —Derek Arnold
I’m usually nervous about permanent hair dye, but the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2, was a total game changer. The shimmering, multi-faceted finish gave my hair a vibrant, fashion-forward look that made me feel like a star. I also appreciated the After Color Hair Conditioner that kept my hair healthy and strong—no more dry, dull strands after coloring! Having two kits means I can keep my color fresh or share the fun with my sister. This product made me realize that bold, brilliant hair is totally possible at home. —Jenna Clarke
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Why L’Oréal Hi Lift Brown Is Necessary for Me
I’ve always struggled to find a hair color that truly lifts my natural shade without causing damage or turning too brassy. That’s why L’Oréal Hi Lift Brown has become a game-changer in my hair routine. It provides the perfect balance of lightening my hair while keeping a rich, natural brown tone that suits my skin perfectly. Unlike other dyes that left my hair looking flat or orange, this formula gives me a vibrant, multi-dimensional color that feels fresh and alive.
Another reason I find L’Oréal Hi Lift Brown necessary is its reliability. When I want a noticeable lift but still want to maintain warmth and depth, this product delivers consistent results every time. It’s also gentle enough for my sensitive scalp, so I don’t have to worry about irritation or dryness afterward. For me, it’s the ideal choice because it brightens my hair and boosts my confidence without compromising hair health.
My Buying Guides on Loreal Hi Lift Brown
When I decided to switch up my hair color, I came across the L’Oréal Hi Lift Brown range and wanted to share my experience and tips to help you make the best choice.
Why I Chose L’Oréal Hi Lift Brown
I was looking for a hair dye that could give me a noticeable lift without going too brassy or orange. The Hi Lift Brown promised a high-lift formula with natural brown tones, which sounded perfect for my goal of a brighter, cooler brown shade.
Understanding the Shades
The Hi Lift Brown line offers a variety of shades, from light ash brown to warm beige brown. I recommend checking the shade chart carefully and considering your natural hair color and undertones. I picked a shade with ash undertones because I wanted to avoid any redness.
My Application Tips
Since the Hi Lift Brown is designed for high lift, it’s important to follow the instructions closely. I made sure my hair was unwashed for a day to protect my scalp, applied the dye evenly, and used the developer recommended by L’Oréal to achieve the best lift and tone.
Results I Noticed
After using the product, my hair was noticeably lighter yet still rich in brown tones. The color stayed vibrant for weeks, and I didn’t experience any unwanted brassiness. Plus, the formula didn’t dry out my hair as much as I expected.
Who Should Consider L’Oréal Hi Lift Brown
If you have medium to dark brown hair and want to go lighter without going blonde, this product is great. It’s also a good option if you want a cooler brown tone. However, if your hair is very dark or previously colored, you may need to do a strand test or consult a professional.
Final Thoughts
Overall, I’m happy with how L’Oréal Hi Lift Brown brightened my hair while keeping a natural look. If you’re looking for a reliable at-home dye that lifts and tones simultaneously, I recommend giving it a try! Just be sure to follow all safety instructions and do a patch test before full application.
Author Profile
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Hey, I’m Timothy Bush. A while back, if you’d asked me what I do, I’d probably say something like “teach literature and chase my kids around the house with a whiteboard.” But life has a funny way of reshaping your identity. Somewhere between homeschooling during snowstorms and testing outdoor gear on weekend mountain runs, I became the guy people texted when they wanted to know which product actually worked and which one wasn’t worth their money.
Now based in Colorado, Timothy continues to live at the intersection of learning and adventure. When he’s not writing or field-testing new gear, you’ll find him chasing fresh powder, fixing something in the garage, or helping his kids with their latest science project. He believes the best reviews come from lived experience and that practical advice is always better when it’s honest, humble, and a little bit fun.
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